Good things come in small packages right? This holds true with perfumes as well. Making perfume and designing the best packaging take time and are crucial to successful sales, for both the entrepreneur and the major companies.
The actual process of making perfume isn’t difficult at all. Anyone can experiment in the comfort of their own kitchen with limited chemistry knowledge and come up with a delightful scent. The key is discovering the right blend of perfume oils to find your ultimate perfume creation. The process does tend to be slow and a gradual learning experience. Keeping detailed logs is essential. A few drops of the base ingredient is all it takes, and then it’s time to add the middle and top notes.
Beginners will most likely want to keep the three main ingredients at the same amount and as they get more comfortable the biggest challenge is noticing which of the note amounts should be increased or decreased. The perfume maker should also add a bridge note and some alcohol for blending. Shake the mixture and immediately smell. Once you find that fragrance that suits your fancy, store the concoction in a cool, dry place for two full days. The longer you store it, the longer the scent will last. When you finally open the mixture back up, add water and filter the contents so only liquid makes it to the actual perfume bottle.
This process is very similar to what the major perfume companies do in their labs. The research and development team devote their days to the lab, mixing and remixing different combinations to find a desired scent. Only after the scent is approved does it hit the line for mass production.
Packaging is the next step. Entrepreneurs usually package their creations in small plastic bottles with a spray nozzle as capital isn’t readily available. Conversely, large companies may have an entire design department for this phase, or they may hire an independent contractor who can deliver a detailed bottle in various shapes and sizes.
After packaging, the next move is marketing. This step is crucial and has the potential to make or break the entire operation. For the small business owner, handing out samples to friends and family is a good way to get your name out there. Give them samples to give out as well. Word of mouth for the small operation can reap great benefits. If you are confident your perfume will make an impact, approach retailers where your product could be displayed and purchased.
Of course the major companies go about this in an entirely different fashion. Their budgets allow for mass marketing campaigns. When their product is shelf-ready the marketing department puts out ads in magazines, boasts the new product on billboards and even creates television commercials. Although the two methods are distinctly different, the main objective is to reach the masses in the hopes that consumers will appreciate and buy the product.
You’ll find scents that sell fast and furious and others that just don’t quite make it. That’s when you head back to the lab start over. With patience and a little luck, even the little guy can be supremely successful with their up and coming perfume line.